Our color palette is versatile and adaptable, allowing for a consistent brand experience across all touch-points. Whether it’s our website, social media, or other marketing materials, these colors create a cohesive and impactful visual identity.
Lead with navy charcoal and Columbia blue for big brand moments, and lean on yellow for warmth. We incorporate a neutral gray in our primary colors to help our client’s brands shine bright when presented next to ours.
This secondary palette gives our core palette more dimension. For example, we often use teal 200 and 700 and spectra when promoting our Mammoth Cause initiative. Be kind to all eyes. Please do not use these colors for text; pair them only with white or black text, as outlined below.
For a more nuanced and sophisticated look, we utilize an analogous color palette centered around our Navy 800. This approach allows for a sense of cohesion while offering subtle variations in tone and intensity.
To allow for more flexibility and creativity in designs, we’ve defined a full range of tints and shades for each color in our primary and secondary color palettes. This allows us to ensure there’s an option for every need.
Do you need help defining your brand or giving it a much-needed refresh? Reach out to us today. We love helping brands create distinct identities that set them apart from their competitors.
